Sproxil, Sponsor of the Partnership for Safe Medicines Interchange

Sproxil provides world-class brand protection for emerging markets through software and services that work anywhere there are mobile phones. Delivering automatic protection, simple labels and robust back-end analytics with its Mobile Product AuthenticationTM (MPA) solution, Sproxil offers a comprehensive anti-counterfeiting strategy for cash-based societies, one that enables consumers to text message an item-unique code for a rapid response that confirms a brand’s genuineness.

Simple, easy to use and with no consumer capital investment, the Acumen Fund-backed solution – provisioned on three continents – offers the world’s only patented, consumer SMS verification service. Their solution also helps companies connect directly to their consumers through customized text message responses and ads that specifically target those demographics with known buying behaviors.

Learn more about how agencies and industry fight medicine counterfeiting and sales at the 2011 Interchange on October 27 at the National Press Club.