When the Central Valley Opioid Safety Commission contacted us about helping them promote a public safety message about the dangers of counterfeit pills made with fentanyl, of course we said yes. Their 30-second spot featured the family of Travis Jacobson, a young Californian who was tragically killed by a fake Xanax pill that turned out to be lethal. We at PSM were happy to underwrite both the direct costs and the labor costs of such an important public health message.